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Sociedad Media Now: Nearshoring Reshapes LATAM; Brazilians Feel Strains Before Presidential Election

Two stories, one region’s economy at a crossroads: Mexico’s nearshoring dominance faces new competition from Costa Rica, Panama & Guatemala, while Brazil’s inflation deflates voter confidence ahead of October’s election

Sociedad Media Now: Nearshoring Reshapes LATAM; Brazilians Feel Strains Before Presidential Election
Meat market in Rio de Janeiro, Brazil. Credit: Pilar Olivares/Reuters

This Thursday’s Sociedad Media Now daily newsletter focuses on two of the region’s top Economic stories: how nearshoring and domestic manufacturing is reshaping Latin America, and Brazilians battle consumer inflation fears three weeks before October’s presidential election.

Economy & Society

ECONOMY

Costa Rica has consolidated its position as a leading hub for medical device manufacturing and advanced production, leveraging an educated workforce and political stability that have long attracted shared services centers and technology firms. Credit: DASPHOTO

Nearshoring Reshapes Latin America, Tariff Uncertainty Is Pushing Investment Beyond Mexico

MIAMI — Mexico remains nearshoring’s biggest winner by scale, absorbing $41 billion in FDI and replacing China as the U.S.’s top trading partner since 2023.

But structural bottlenecks — energy constraints, water scarcity, customs inefficiency, and retroactive tax audits — are pushing manufacturers to diversify beyond it.

Costa Rica, Panama, Guatemala, and Colombia are each carving out distinct roles, from medical devices to logistics to services, as the region’s nearshoring story evolves from single-country to genuinely regional.

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Economy & Society

BRAZIL

A local butcher prepares meat in a shop in Rio de Janeiro, Brazil on July 31, 2025. Credit: Pilar Olivares/Reuters

Brazil’s Economy Is Growing. But It Is Not Being Felt By Voters Heading Into Election

BRASÍLIA — Brazil’s economy shows genuine growth and low unemployment, but persistent inflation, high interest rates, and a widening fiscal deficit have left most voters unconvinced ahead of the October 4 election.

Just 32% of Brazilians rate the economy as good, with food prices becoming a central emotional battleground between Lula and challenger Flávio Bolsonaro.

Lula leads every first-round poll, but runoff simulations against Bolsonaro are tied within the margin of error, leaving the race’s true competitiveness genuinely uncertain.

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Economy & Society

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